The Estee Lauder Companies Coordinador de Producto in Mexico

Coordinador de Producto

  • Coordinate and tailor global strategies to the Market. Acts as Consumer Marketing expert for the Market;

  • CRM: implementation of CRM at the market, develop CRM initiatives and strategies. E-Mailing program. Generate strategies to continue to recruit and increase loyalty

  • Manage and Implement Omni Channel initiatives, as well as developing its awareness as a loyalty plan;

  • Consumer Marketing Calendar management;

  • Lead the content strategy to support brand / marketing strategy, brand equity pillars, trend, insight & granular consumer engagement in social media in collaboration with PR&AR and other Platforms

  • Drive the development of locally-relevant digital content and asset creation by working with the Creative and digital agencies

  • Ensure content amplification to maximize social/digital voice and drive business results;

  • Control de messages that each Brand element communicates, in order to reach full consistency;

  • Consumer Marketing Budget plan and management (Digital, Internet Cost and Development, Print Matter, Advertising);

  • Create 360° strategies to support POS and Salons for a successful launch on newness

  • Responsible for Advertising and Media Plan: Print /Digital and Outdoor;

  • Responsible for the activities and online strategy for Retailers.com; and partnership with the Ecomm team

- Minimum 3 years of relevant work experience with background in Marketing, especially in Social Media, Advertising and CRM. Experience in retail environment will be a plus;

- Excellent written and oral communications, excellent presentation skills, ability to communicate with multiple cultures and at senior levels with retailers, senior and international management;

- Ability to work in an entrepreneurial environment;

- Fluent English with excellent communications skills written and oral.

Turno Trabajo de día

Viaje Sí, un 10 % del tiempo

Puesto Marketing

Tipo de puesto Estándar

Horario Tiempo completo

Ubicación principal Latin America-México

Organización Estée Lauder - Brand

Language: es

Job Number: 190362