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En The Estée Lauder Companies atraemos a las personas más destacadas de diversas industrias y nutrimos sus talentos. Ya sea que trabajen en una de nuestras tiendas, en una línea de producción en alguna de nuestras fábricas alrededor del mundo, en nuestras oficinas corporativas basadas en la ciudad de Nueva York o en alguna de nuestras filiales en todo el mundo, nuestros colaboradores están orgullosos de pertenecer a nuestra organización y contribuir al éxito.

Job Information

The Estee Lauder Companies Coordinador de Producto in Mexico

Coordinador de Producto

  • Coordinate and tailor global strategies to the Market. Acts as Consumer Marketing expert for the Market;

  • CRM: implementation of CRM at the market, develop CRM initiatives and strategies. E-Mailing program. Generate strategies to continue to recruit and increase loyalty

  • Manage and Implement Omni Channel initiatives, as well as developing its awareness as a loyalty plan;

  • Consumer Marketing Calendar management;

  • Lead the content strategy to support brand / marketing strategy, brand equity pillars, trend, insight & granular consumer engagement in social media in collaboration with PR&AR and other Platforms

  • Drive the development of locally-relevant digital content and asset creation by working with the Creative and digital agencies

  • Ensure content amplification to maximize social/digital voice and drive business results;

  • Control de messages that each Brand element communicates, in order to reach full consistency;

  • Consumer Marketing Budget plan and management (Digital, Internet Cost and Development, Print Matter, Advertising);

  • Create 360° strategies to support POS and Salons for a successful launch on newness

  • Responsible for Advertising and Media Plan: Print /Digital and Outdoor;

  • Responsible for the activities and online strategy for Retailers.com; and partnership with the Ecomm team

- Minimum 3 years of relevant work experience with background in Marketing, especially in Social Media, Advertising and CRM. Experience in retail environment will be a plus;

- Excellent written and oral communications, excellent presentation skills, ability to communicate with multiple cultures and at senior levels with retailers, senior and international management;

- Ability to work in an entrepreneurial environment;

- Fluent English with excellent communications skills written and oral.

Turno Trabajo de día

Viaje Sí, un 10 % del tiempo

Puesto Marketing

Tipo de puesto Estándar

Horario Tiempo completo

Ubicación principal Latin America-México

Organización Estée Lauder - Brand

Language: es

Job Number: 190362

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