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En The Estée Lauder Companies atraemos a las personas más destacadas de diversas industrias y nutrimos sus talentos. Ya sea que trabajen en una de nuestras tiendas, en una línea de producción en alguna de nuestras fábricas alrededor del mundo, en nuestras oficinas corporativas basadas en la ciudad de Nueva York o en alguna de nuestras filiales en todo el mundo, nuestros colaboradores están orgullosos de pertenecer a nuestra organización y contribuir al éxito.

Job Information

The Estee Lauder Companies Gerente de Mercadotecnia Sr Estée Lauder in Mexico

Gerente de Mercadotecnia Sr Estée Lauder

Job Description

1. Ensures Customer Growth

A) Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards

a) Ensures consistent interpretation of Brand global objectives and strategies

b) Monitors for appropriate implementation of Brand identity tools (i.e.: Public relations/Communications, AT&D, Visual Merchandizing, Artwork, Digital, Social Media, etc.)

B) Develops Brand goals. Budget and plans for the region

a) Manages achievement of sales objectives through planning, executing and monitoring marketing, sales, event, promotional activities and stock levels

b) lnforms Brand VP/GM in New York about market specific needs

c) Works with Commercial team and Brand Marketing in New York to ensure appropriate training tools plans

d) Builds and strengthens relationships with retail partners and key customers. Makes recommendations to VP/GM on targets. Supports VP/GM to negotiate best solutions. Overseas counter/site selection

C) Leads Analysis

a) Supervises the preparation of Brand category performance analysis and segment category reviews as needed

b) lnterfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions together with the marketing manager

c) Identifies opportunities utilizing new creative approaches and develops initiatives.

2. Manages Operational Effectiveness

Executes goals, budgets and plans:

a) Supervises marketing, commercial, AT&D, and business management functions

b) Ensures strong execution of Brand marketing, sales and communication plans and calendars

c) Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels

d) Ensures that no grey market area is created

e ) Works with Brand VP and Regional VP/GM to manage activities associated with new door and market launches.

3. Improves Business Processes

a) Works with VP/GM and Finance to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of Brand operations

b) Directs space and location negotiations with retail partners.

c) Develops new distribution opportunities in line with company directions and evaluate existing distribution against corporate standards.

d) Ensures visual dominance at point of sale. Recommends capital investment in counters and visualization

e) Establish clear matrix for measuring results

f) Develops and identifies strategies to increase local market penetration together with the Marketing Manager

4. Leads and Develops People

a) Provides leadership, guidance and management to brand team and sets performance objectives

b) Identify and cultivate essential skills amongst the team and oneself by energizing and enabling others to be successful change leaders within the organization.

c) Partner with GM and Brand VP to identify capabilities or areas of development

d) Establishes high workplace operating standards and values

e)Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and field of Artist.

Qualifications

Bachelor’s degree required. Masters a Plus.

Position requires 8 years of marketing and sales experience, preferably in the luxury/cosmetics goods industry

Experience in all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations and finance

Experience in developing and driving a local market or affiliate business model

Turno Trabajo de día

Viaje Sí, un 10 % del tiempo

Puesto Marketing

Tipo de puesto Estándar

Horario Tiempo completo

Ubicación principal Latin America-México

Organización Estée Lauder - Brand

Language: es

Job Number: 194090

We welcome people with all types of disabilities. Se aceptan personas con cualquier tipo de discapacidad.

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