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Job Information

The Estee Lauder Companies MX.Marketing.Funcional.Product.Product Manager in Mexico

MX.Marketing.Funcional.Product.Product Manager


Describe the primary purpose of this job (i.e., Why does the job exist?).

This section should be a brief summary capturing the overall purpose of the job.

The Product Marketing Manager is responsible for managing and leading LATAM Regional Product Portfolio Optimization, Productivity and Launch Cadencing. Supporting the region in aligning consumer inspired mix with corresponding channels. Drive healthy mix between newness and basic business.

Collaborate and lead product and retail experience initiatives to drive Hero Franchises, drive reduction in returns/E&O and supporting brand objectives. Drive excellence in execution at point of sale, so that the consumer has a truly omnichannel experience. Bring new thinking to Estee Lauder LATAM regional team and follow up by executing and evaluating

performance of launches and optimizing future forecasts.

Job Description(continued)


List the responsibilities of the job in order of importance and indicate percentage of time spent on each. Begin each entry with an

action verb and address the following topics:

Decision Making – Indicate type of decisions typically made and the overall impact of those decisions.

Problem Solving – Indicate the nature of problems regularly encountered and the complexity of the solutions.

Independence of Action and Accountability – Indicate the general degree of independence which may range from closely monitored to setting direction.

Budget Responsibility – Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable.

Leadership – Indicate management responsibility including planning for the department’s future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.).

Roles & Responsibilities

Product Marketing:

  • Manage Strategic Product Marketing Mix to ensure productivity, brand relevance and recruitment opportunities

  • Develop and Manage strategic alignment on product marketing mix within channels including S/M, DS, Perfumery and Online to ensure relevance within channel

  • Support development of tiered product marketing mix by affiliate to ensure local relevance within country product portfolio

  • Attend all product marketing meetings for all brands (provide status topics, provide recaps, action items and follow up)

  • Manage Launch calendars, ensuring proper alignment with NA calendar and YOY sales cadence

  • Review and analyze Forecasting Recaps and building blocks to ensure forecasts support brand growth targets by affiliate (including management of phase outs to reduce returns)

  • Lineup management. Ongoing revision, analysis and recommendations. Share with Global regional feedback for annual line edits and sampling offerings

  • Host periodic calls with affiliates to discuss forecast follow ups and recommendations.

  • Pricing strategy management, review and input into the system

  • Support SPA Strategy with Education

  • Support Special Event calendar based on marketing launches

  • Support on Special Events planning and creation, manage global/regional approval process.

  • Issue and review of Monthly/Quarterly recaps from all markets, all brands (Net & Retail Sales, Hero Products, Best Practices, MKT Calendars


Minimum Education level:

Minimum Years of Experience:

% Travel Time:

Bachelor in: Marketing, PR, Communications or related.

6 years of relevant experience in digital strategy, marketing, social media.


Required Language Proficiency:

Licenses or Certifications:

Spanish and English

Additional Job Specifications (e.g., physical demands, working conditions, equipment/machinery, specific skills, etc.):

Skills, Competencies & Experience

  • Strong analytical and problem-solving skills.

  • Strong analytical skills and make strategic recommendations.

  • Strong oral and written communication skills, and presentation skills

  • Strong in data visualization.

  • Attention to detail and ability to keep track of changes across different projects.

  • Well-organized, capable of handling several tasks at a time while meeting deadlines.

  • Leadership and time management skills.

  • Collaborative team player and vendor management experience.

  • Experience in retail marketing and merchandising desirable.

  • Desirable social media metrics understanding and analytics

Turno Trabajo de día

Puesto Communications / Public Relations

Tipo de puesto Estándar

Horario Tiempo completo

Ubicación principal Latin America-México

Organización Estée Lauder - Brand

Language: es

Job Number: 1913018

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