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The Estee Lauder Companies MX.Marketing.Funcional.Product.Product Manager in Mexico
Describe the primary purpose of this job (i.e., Why does the job exist?).
This section should be a brief summary capturing the overall purpose of the job.
The Product Marketing Manager is responsible for managing and leading LATAM Regional Product Portfolio Optimization, Productivity and Launch Cadencing. Supporting the region in aligning consumer inspired mix with corresponding channels. Drive healthy mix between newness and basic business.
Collaborate and lead product and retail experience initiatives to drive Hero Franchises, drive reduction in returns/E&O and supporting brand objectives. Drive excellence in execution at point of sale, so that the consumer has a truly omnichannel experience. Bring new thinking to Estee Lauder LATAM regional team and follow up by executing and evaluating
performance of launches and optimizing future forecasts.
KEY ROLES & RESPONSIBILITIES
List the responsibilities of the job in order of importance and indicate percentage of time spent on each. Begin each entry with an
action verb and address the following topics:
Decision Making – Indicate type of decisions typically made and the overall impact of those decisions.
Problem Solving – Indicate the nature of problems regularly encountered and the complexity of the solutions.
Independence of Action and Accountability – Indicate the general degree of independence which may range from closely monitored to setting direction.
Budget Responsibility – Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable.
Leadership – Indicate management responsibility including planning for the department’s future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.).
Roles & Responsibilities
Manage Strategic Product Marketing Mix to ensure productivity, brand relevance and recruitment opportunities
Develop and Manage strategic alignment on product marketing mix within channels including S/M, DS, Perfumery and Online to ensure relevance within channel
Support development of tiered product marketing mix by affiliate to ensure local relevance within country product portfolio
Attend all product marketing meetings for all brands (provide status topics, provide recaps, action items and follow up)
Manage Launch calendars, ensuring proper alignment with NA calendar and YOY sales cadence
Review and analyze Forecasting Recaps and building blocks to ensure forecasts support brand growth targets by affiliate (including management of phase outs to reduce returns)
Lineup management. Ongoing revision, analysis and recommendations. Share with Global regional feedback for annual line edits and sampling offerings
Host periodic calls with affiliates to discuss forecast follow ups and recommendations.
Pricing strategy management, review and input into the system
Support SPA Strategy with Education
Support Special Event calendar based on marketing launches
Support on Special Events planning and creation, manage global/regional approval process.
Issue and review of Monthly/Quarterly recaps from all markets, all brands (Net & Retail Sales, Hero Products, Best Practices, MKT Calendars
JOB REQUIREMENTS & QUALIFICATIONS
Minimum Education level:
Minimum Years of Experience:
% Travel Time:
Bachelor in: Marketing, PR, Communications or related.
6 years of relevant experience in digital strategy, marketing, social media.
Required Language Proficiency:
Licenses or Certifications:
Spanish and English
Additional Job Specifications (e.g., physical demands, working conditions, equipment/machinery, specific skills, etc.):
Skills, Competencies & Experience
Strong analytical and problem-solving skills.
Strong analytical skills and make strategic recommendations.
Strong oral and written communication skills, and presentation skills
Strong in data visualization.
Attention to detail and ability to keep track of changes across different projects.
Well-organized, capable of handling several tasks at a time while meeting deadlines.
Leadership and time management skills.
Collaborative team player and vendor management experience.
Experience in retail marketing and merchandising desirable.
Desirable social media metrics understanding and analytics
Turno Trabajo de día
Puesto Communications / Public Relations
Tipo de puesto Estándar
Horario Tiempo completo
Ubicación principal Latin America-México
Organización Estée Lauder - Brand
Job Number: 1913018
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